OOH campaign to modernise
Aussie Haircare’s brand and messaging.
An update to Aussie Haircare’s visual messaging - moving away from their black and white photography and injecting more colour and energy into the brand.
This was a slight repositioning of the brand to be more contemporary and premium.
A campaign that wouldn’t look out of place pasted up on hoardings in Dalston.
Art direction: Vanessa Robinson
A campaign that wouldn’t look out of place pasted up on hoardings in Dalston.
Art direction: Vanessa Robinson