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graphic designer & illustrator



Coca-Cola Round In Circles

OOH campaign across transport hubs
with a focus on sustainability and recycling.

For Recycle Now’s Recycle Week, Coca-Cola wanted to reassure customers of their commitment to using recycled and recyclable materials across all their brands. The creative focused on a circular motif that represented Coke’s push towards a circular economy by making their packaging as sustainable as possible.
 The campaign appeared in both print and OOH formats with a strong emphasis on transport hubs, and was highly visible throughout the London Underground network as well as major train stations across the country.