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graphic designer & illustrator



Coca-Cola Xmas

Christmas campaign integrating TVC concept
into digital OOH execution at the Picadilly Lights.

While working for Recipe Advertising, my team produced multiple Christmas campagins for Coca-Cola utilising the Picadilly Lights in Picadilly Circus, London. This campaign was tying into their TVC ‘Chimney’, part of Coca-Cola’s Real Magic global brand platform. In ‘Chimney’, a young boy mobilizes a group of neighbours to fashion a makeshift chimney out of cardboard boxes to welcome Santa.
The concept was focused on raising money for a food charitry - FareShare - emulating the community spirit that is present in the ‘Chimney’ TVC. I used a contemporary illustration style alongside Coca-Cola’s distinctive and limted colour palette, while using green as a secondary colour to emphasise the Christmas theme.