Christmas campaign integrating TVC concept
into digital OOH execution at the Picadilly Lights.
While working for Recipe Advertising, my team produced multiple Christmas campagins for Coca-Cola utilising the Picadilly Lights in Picadilly Circus, London. This campaign was tying into their TVC ‘Chimney’, part of Coca-Cola’s Real Magic global brand platform. In ‘Chimney’, a young boy mobilizes a group of neighbours to fashion a makeshift chimney out of cardboard boxes to welcome Santa.