BirdsEye — Harvey Finch

Birds Eye - Find The Captain
Social Illustration Art Direction

Working with fish-finger food brand Birds Eye, I created a 360° illustration for a social campaign giving away Captain Birds Eye soft toys. I included dozens of Birds Eye references throughout, shouting out famous campaigns from Willem Dafoe’s Clarence the bear to the Fish Finger Sandwich Awards.

The social campaign saw high engagement with thousands of comments and likes. Sections of the illustration were even used as wall coverings for Birds Eye’s head office and we produced black and white line-art versions as colouring sheets for kids.